Plainboy is a Southern California capsule brand built around comfort, calm, and nostalgia. This will be a growing capsule of pieces that look like they came from your favorite drawer, not a store shelf. Every fabric is chosen for softness, every fit is relaxed, and nothing is added that does not need to be there.
The brand is inspired by early 2000s beach culture; its about mornings that last all day, pointless drives with the music blasting, and laying on the sand imagining pictures in the clouds.
I started plainboy because I wanted to build something that felt like me. I have always loved the calm of SoCal and the comfort that comes from clothes that feel familiar. This brand is about slowing down, keeping things simple, and creating pieces that make people feel at home. My goal is to make clothes that last, that mean something, and that connect with people on a personal level.
The email and sms list is just a way to stay close to the brand. We send early looks at new pieces, small stories behind what we are making, and first access to drops before they go public. I keep it personal, so it is not spam or random promos, just updates that actually mean something.